Anyone who’s ever worked in design will tell you that the mainstream design market has a bad habit of being about 20 years behind the designers. That was the case with 3D rendering.

Bizarre as it may seem, 3D rendering wasn’t exactly welcomed by the design industry when it began. It was definitely not seen as an asset by the marketing gurus or the paper-based design industry. At best, it was considered a fad, not suitable for the real world marketplace. (Ironically, the industry had no problems with 2D rendering, but didn’t see why 3D rendering, in a 3D world, might work.)

Fortunately for the future of interior design and building design, the experts had their own design ideas about 3D rendering. These expert modellers patiently persevered with 3D rendering from its comparatively clunky beginnings to the current state of fluent rendering.

3DAutoCAD for 3d Redendering?

A new element emerged in the debate about 3D rendering in the late 1990s and early 2000s. It was a new 3D AutoCAD software, a long-running architectural program from 1982 which exploded in to use at the turn of the century. A close relative of modern digital rendering 3D, AutoCAD was popular among architects for its sheer efficiency and excellent values for design.

When 3D AutoCAD entered the market, it triggered 3D rendering as we now know it. AutoCAD, in fact, is the basis of most modern 3D rendering software. It was game over, in fact, for the 3D rendering sceptics.

In the 2 or 3 seconds it took to for experts to make the logical connection between 3D AutoCAD and 3D rendering, a new design methodology was born. The next stage was presentation, which was easy for vector-based graphics software and HD resolution.

3D rendering can quite literally render any design, in any design context, and in any design narrative. You can now walk through a design, and essentially design as you go. 3D rendering is used in all types of design, from 3D building design to 3D rendering for kitchens, and 3D designers will help you choose your design preferences.

The sheer flexibility of 3D rendering, and its vast capacity for design innovations, have flattened the sceptics. This is “precision design” in anyone’s language, and it’s commercially extremely effective.

The marketing sceptics got it wrong, too. The market can’t get enough of 3D rendering. Designers love the flexibility of the 3D media. Clients love being able to get hands-on with a design, to explore choices, and discuss their fabulous new home interiors. As a marketing tool, 3D rendering delivers great imagery, another major plus. This is the new market reality – Ultra high quality, top quality design, and top quality software equal market sales. ​

Looking for 3D Rendering and Design Services in Perth?


If you’re trying to find expert 3D rendering interior designers in Perth, Motivo Design Studio can do it all for you. Talk to us about your  residential. or commercial design needs, and we’ll bring it to life for you. If you’d like a design and 3D rendering for a new home, a kitchen, bathroom, or other renovations, call us or contact us online.